They soon began building Flipkart Lite, a Progressive Web App that combines the best of the web and the best of the Flipkart native app. 70% greater conversion rate among those arriving via Add to Homescreen.previous mobile experience: 3.5 minutes vs 70 seconds. Users time on site with Flipkart lite vs.They were drawn back to the mobile web by the introduction of features that made the mobile web run instantly, work offline, and re-engage users. But then, Flipkart decided to rethink their development approach. The company found it harder and harder to provide a user experience that was as fast and engaging as that of their mobile app. In 2015, Flipkart, India’s largest e-commerce site, adopted an app-only strategy and temporarily shut down their mobile website. Building for future success for the evolving online shopperįlipkart, India’s largest e-commerce site, decided to combine their web presence and native app into a Progressive Web Application that has resulted in a 70% increase in conversions.Bringing users back with home screen icon.Taking advantage of the web's low friction.All product names, logos, and brands are property of their respective owners. In August 2018, U.S.-based retail chain Walmart acquired a 81% controlling stake in Flipkart for US$16 billion, valuing it at $20 billion.ĭisclaimer: WebCatalog is not affiliated, associated, authorized, endorsed by or in any way officially connected to Flipkart. Flipkart also owns PhonePe, a mobile payments service based on the Unified Payments Interface (UPI). Flipkart is significantly dominant in the sale of apparel (a position that was bolstered by its acquisition of Myntra), and was described as being "neck and neck" with Amazon in the sale of electronics and mobile phones. As of March 2017, Flipkart held a 39.5% market share of India's e-commerce industry. The service competes primarily with Amazon's Indian subsidiary, and the domestic rival Snapdeal. The company initially focused on book sales, before expanding into other product categories such as consumer electronics, fashion, home essentials & groceries, and lifestyle products. It was founded by Sachin Bansal and Binny Bansal in 2007. Flipkart is an Indian e-commerce company based in Bangalore, Karnataka, India.
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